About NLS

North Lucky Star (Abbreviation: NLS) is a global toy company with technological innovation as its core driving force. It focuses on bringing high-quality toy products made in China to the global market and is committed to bringing high-quality entertainment experience to children and young people around the world through intelligent, educational and interesting product design. Since its establishment, the company has always adhered to the brand concept of "technology empowers growth, creativity connects the world", and has built a diversified product matrix covering children's educational toys, AI smart toys, trendy electronic toys and plush toys. It has become one of the important promoters of China's toy industry going overseas.

In terms of product research and development, NLS deeply integrates AI technology and toy design to create an intelligent interactive system with independent intellectual property rights. Its children's AI educational toy series is equipped with voice recognition, motion capture and adaptive learning algorithms, which can provide personalized interactive content according to children's age and cognitive level, such as cultivating logical thinking through smart jigsaw games, or realizing virtual and real integration education through AR picture books. AI trendy toys focus on the consumption needs of Generation Z, and launch smart dolls with emotional companionship functions, supporting multi-language interaction, remote control and cloud content updates, becoming an emerging force in the global trendy toy market.

With the strategic goal of "benefiting the world", the company has built a cross-border sales network covering both online and offline. Through cooperation with global mainstream e-commerce platforms such as TikTok, NLS's products have entered more than 50 countries and regions including Europe, America, Southeast Asia, and the Middle East. In 2024, cross-border e-commerce sales increased by 120% year-on-year. In China, the company relies on the 40,000-square-meter cross-border e-commerce live broadcast base in Changsha to achieve full-link digital management from product research and development, production to overseas sales, with an average daily live broadcast time of more than 10 hours, serving more than one million consumers worldwide.

NLS always puts product quality and safety first, and has established a full-process quality control system from raw material procurement to finished product testing.

In the future, NLS will continue to deepen the application of AI technology in the toy field, explore the integration and innovation of cutting-edge technologies such as the metaverse and blockchain with toys, and strive to become a leader in the global smart toy industry, so that high-quality toys made in China can become a cultural bond connecting the world.

 

Mission:
Let China's excellent products benefit the whole world 

Vision:

Become an excellent service provider in the overseas field 

Values:

Struggle Aggressive  cooperation and Innovation